About Us

At Secretly Sweet, every praline tells a story — a story of tradition, love, and the magic of New Orleans. Founded by husband-and-wife duo James and Lauren, Secretly Sweet began with a simple idea: to take one of the city’s most iconic confections and elevate it into an unforgettable experience.

For James, growing up around soulful flavors meant pralines were more than just candy — they were a symbol of togetherness, family gatherings, and celebrations. For Lauren, known for her sharp eye for detail and her love of creating memorable moments, the goal was always to make something that felt as beautiful and thoughtful as it tasted. Together, they combined their passions and vision to bring Secretly Sweet to life.

Each praline is handcrafted in small batches, using time-honored techniques and only the finest ingredients. Creamy, buttery, and melt-in-your-mouth smooth, every bite carries the perfect balance of rich caramelized sugar and crunchy pecans. But Secretly Sweet is more than flavor — it’s presentation. From the elegant packaging to the luxury boxes inspired by New Orleans’ charm and culture, every detail is designed to make giving (or receiving) our pralines feel like the sweetest gift.

At its heart, Secretly Sweet is about more than sweets. It’s about creating connections — a gift that makes someone feel special, a treat that sparks joy, or a bite that brings you back to the French Quarter, even if you’re miles away. Whether you’re indulging yourself, surprising a loved one, or sharing a little Southern hospitality, James and Lauren have made sure each praline captures the spirit of New Orleans: bold, soulful, and unforgettable.

With Secretly Sweet, you’re not just enjoying candy — you’re unwrapping a piece of New Orleans, carefully crafted by two people who believe that life is always better with something a little sweet.